Driven by intense promotional activity around Black Friday and Cyber Monday periods, this year consumers made an increasing proportion of their Christmas purchases earlier in the festive shopping season. A 2017 Retail Ireland survey reported that:
Price conscious consumers have changed their Christmas shopping behaviour so for 2017 retailers need to be prepared.
Here is part 1 in our 4 Phases to get your marketing ready for Christmas 2017:
EXTRA DATES: December 24 onwards - Sale Season
There was a trend to wait until January 1st to clear winter and Christmas stock but increasingly more retailers are leveraging their customers willingness to spend in December and starting their January sales in December.
To start getting ready now, go through our Technical Checklist and make sure you have the most important elements in place for the next step in your strategy to make sure you can see what is working and where to spend your budget.
We will have Part 2 of our Guide coming this month where you can plan you strategy for August to September to build up to have a profitable Christmas 2017.
Red Man Media are a full-service digital marketing and creative content marketing agency backed up with pro-active account management and agency services.
If you'd like to see how we can help you and your business prepare for Christmas 2017 with either your marketing, website or ads let's talk:
Email us at firstname.lastname@example.org or call us direct on 01 524 0084
Logic will get you from A to B. Imagination can take you anywhere
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