We all know the feeling. Christmas is long over, your New Year’s resolution didn’t make it past the first day and you’re sprawled out on the sofa, covered in a glistening pile of quality street wrappers, with an empty pizza box balancing delicately on the top of your gut.
You vouch to yourself that you’re going to go to the gym today.
Then today turns into tomorrow.
Tomorrow turns into next Monday.
Before you know it, summer is upon you, and that beach body you promised yourself was nothing but a pipe dream built on a foundation of sheer lack of effort.
In its place is a corpulent, drooping, bulging belly that protrudes proudly out under your shirt.
Who wants to be showing that off on the beach on a hot July day?
The same applies to your digital marketing efforts.
Without due care, method and effort beforehand, your digital marketing plans will fall flat on their face.
But it’s not too late to make the change and get your digital marketing plans in top shape before you strut your stuff on the beach - you stunning Adonis!
When you walk into the gym, you don’t randomly pick up the first piece of equipment you see, do 100 reps and then assume that’s that.
You need a plan Arnold.
Do some research beforehand, what areas are you trying to improve? What has to be done to get there? Preparation is key.
In digital marketing terms - Who’s your target customer? Age? Gender? Location?
What’s the best digital avenue to reach this target audience? Facebook, Twitter, Instagram, Linkedin?
What type of content are you going to distribute? Paid ads? Videos? Blogs? Images?
To help you assemble a structured plan, a content calendar is an excellent method of keeping all of your content in one neat little place. It helps you keep on top of what you’re going to post, where you’re going to post and at what time.
You can read more about content calendars here
Tools like https://buffer.com are a great way of keeping on top of your content calendar, allowing you to schedule all your weekly posts in one go - so you don’t have to worry about it for the rest of the week.
Do your research properly and your digital marketing efforts will be as seductive to your potential customers as a big bear hug from Tom Hardy.
That dreamboat knows all about dedication in the gym.
There are plenty of analytical tools you can use to help you look at your previous efforts, such as Google analytics or Google benchmarking reports, to analyse where you may have gone wrong before to help you avoid falling back into the same old traps.
As Albert Einstein once mused ‘ Insanity is doing the same thing over and over again and expecting different results’ and we’re pretty sure Alb had a fair idea of how to get gains in the gym.
If you’re looking to define your abs, you’re not going to get a solid six-pack by doing a load of seated shoulder presses are you?
The same applies to your marketing.
If you’re trying to reach a certain demographic you’ve got to speak their language and tone. If it’s an older audience, you’re not going to use memes and if it’s a younger audience you’re not going to use a sponsored Michael Parkinson post.
Know who you’re talking to, know what you want to say and know the best way of getting this message across. The beauty with digital marketing is that if something isn’t working it can be changed immediately, unlike traditional marketing where once it’s gone, it’s gone.
If you’re planning on using paid advertising (which we would really, really, realllllllllllly recommend) then you’ve got to figure out the best way to use your budget.
You don’t walk into a gym and go insane on the elliptical for the first 20 minutes. Why? Because you don’t want to expend all of your energy in one short burst. You’ve got to conserve it and use it wisely to make sure you get a good, full, thorough workout in, covering all the bases you want.
The same goes for your budget. Spend it wisely. Know who want to advertise to, know where to advertise, what time to advertise and the best tone and method of delivery. We know this is repetition… but repetition produces gains, baby!
It might take time and practice to reach the level of digital marketing that you want or produce the results that you desire - and that’s perfectly okay. The Rock didn’t become a monolith overnight. Hard work and perseverance is the key to all success, whether it’s digital marketing, the gym or whatever else you feel like conquering. Keep at it, put in the work, have a plan, don’t be afraid to make changes if something is not working and you’re preparation will pay dividends.
If you still feel like you’re not achieving your digital marketing goals (and it’s not because you’re too busy sitting on the couch watching Netflix with Ben & Jerry’s Ice Cream) then give us a call on 01-5240084.
Everybody needs a bench buddy to help them make all those gains!
There are plenty of analytical tools you can use to help you look at your previous efforts, such as Google analytics or Google benchmarking reports, to analyse where you may have gone wrong before to help you avoid falling back into the same old traps
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