Now you can now focus on the campaigns that are driving sales, discover your most popular products, cater to the best type of customer and act on the data you can see.Incase you missed part 1 of our guide read it here:http://redmanmedia.ie/news/christmas-2017-marketing-guide-part-1 Now is the time to build your audience and reach.
To tease your Christmas campaigns and drive brand awareness to existing and new customers by gently nurturing and leading them further through the sales funnel. Shoppers research, visit a website, leave and return and decide to buy later. Don’t give up on your potential customers - just be there with the right message.
Actions: Use Facebook Insights or Google Analytics and Data Studio to segment your audience based on demographics, lifestyle stage, devices. Target customers based on their behaviour for example customers who bought last Christmas could be sent an incentive to buy that product or something similar again. Or if 90% of your website traffic comes from mobile devices, make sure you have a mobile optimised website and ads.TOP TIP: Use Brand Polling withing advertising platforms to determine if your campaign increased brand recall
By capturing the intent data on those who engage with your brand at this stage through pixels, cookies and more details upon registration you are creating a database of interested leads you can remarket to. You can then:
Use remarketing on people who are interested in your brand and engaged with it either by visiting your website, watching a video or clicking on an ad.TOP TIP: Cap or limit your ad frequency. No one likes seeing the same ad repeatedly.
Google Ad Types:
Facebook Ad Types:https://www.facebook.com/business/learn/facebook-create-ad-photo-ads
Objective: Identify what are the key pieces of data you want to know and measure.
If you'd like to see how we can help you with your digital marketing let's talk today:Email us at firstname.lastname@example.org or call (01) 524 0084
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