Pharmacies in particular are realising the potential of developing their marketing strategy around their website and digital marketing, building brand awareness to a new younger audience, driving footfall to stores, informing and engaging on health issues and driving sales online.
A 2016 Virgin Media report found that:94% of Irish Internet users now shop online with Irish consumers are now spending an impressive €850,000 an hour online.
The latest figures from Visa’s Irish consumer spending index show a 4% increase in household spending, year-on-year, however interestingly Face-to-face spending fell by 0.7% year-on-year while ecommerce is growing - spending was up +12.3% year-on-year.
Digital marketing drives footfall, nurtures the relationship with the client, promotes services, events and products while gathering important data that informs buyer behaviour, performance of products and helps identify new opportunities.
Being the nice people that we are here are some tips to update your digital marketing for your pharmacy in 2017 and give it an instant revival:
The most engaging image type that gets clicks and engagement in 2017 are:
These figures are pretty convincing for any case to try Instagram
Remember to use hashtags of popular brands or makeup trends, why not create your own hashtags around seasonal competitions. Hashtags are a great way for people to discover your business in Instagram.
People are now using YouTube as another type of Google search engine - they refer to it when they want real practical answers to their queries.
Be there when they are looking for answers and make sure you have simple tags on your videos to allow YouTube to understand what your video is about. Create really practical content and videos answering what your audience are searching for based on the products and services you offer. For example how to pick the right sunscreen for your holidays, what to have in your maternity hospital bag or makeup tutorials.
If you'd like to see how we can help you and your business with your website and digital marketing let's talk today:Email us at firstname.lastname@example.org or call (01) 524 0084
People do not buy products and services. They buy relations, stories and magic
4 Adelaide Street,