By Gavin Lacey

The Top Benefits of Email Marketing

Email marketing is the most important tool in your marketing strategy. Here are a variety of reasons as to why it should not be ignored.

Low Cost

Email is the most inexpensive form of marketing at your disposal. Investing in specialist software will be your only overhead and it is surprising how reasonable it can be to send thousands of emails. Although there are a multitide to choose from, we think Campaign monitor, mail chimp and campaigner are some of the best softwares available.

Highly Targeted

Since email marketing is the only form of marketing that customers actually ask to receive, it instantly has an advantage over other methods. There is a greater chance of higher conversion rates if you are targeting people who have already expressed an interest in your business. However, the recipient should be a willing subscriber and they should always be able to opt out of receiving any further emails. Sending unsolicited emails to people who have not requested them is seen as spam and is a punishable offence under data protection legislation.

Ability to Segment

Emails can be segmented based on a customer’s location, a particular demographic or interest. For businesses that record customer behaviour, this sort of segmentation works really well. Having background information on your customers’ patterns and behaviours is powerful data as it allows you to tailor emails specifically around their interests. This ultimately results in higher conversion rates as your recipients are more likely to enage with the content of your email.


Email templates are extremely easy to work with and filling them out with your own content is very straightforward. While complimenting your email with nice graphics and imagery helps to make the email more appealing, what it says is the most important factor. Using simple tactics like clever subject lines and enticing calls to action can be the winning components of a successful email campaign.


Email marketing is easy to track and evaluate. By analysing what links were clicked and what influenced conversion rates, it is clear to see what did and didn’t work. It is also possible to do AB testing by sending variations of the same email to a sample group. You can then determine which email was more successful and send the winner out to the rest of your recipients.


Email is the most instantly shareable platform. Subscribers can immediately forward on a great deal to a friend unlike they can on any other medium.

Global Reach

Social media also helps you get your message out on a larger scale but you can not control who is viewing it like you can with emails.


Due to its immediacy, emails that promote a time limit on a special offer work very well. Emails announcing a 24 hour sale that include a ‘shop now’ button show how immediately effective email campaigns can be.

Return on Investment

The return on investment for email marketing can be significant. 44% of consumers made at least one purchase last year based on a promotional email they received and 73% of marketers agree that email marketing is core to their business.

Here to help

Red man Media want to make your life easier. We are digital marketing specialists and aim to improve your marketing campaigns through creative content targeted digital campaigns and in depth real time reports.

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If you'd like to see how we can help you and your business, please contact us at or call us direct on 01 524 0084 and one of our consultants will provide further assistance.

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Since email marketing is the only form of marketing that customers actually ask to receive, it instantly has an advantage over other methods.

Red Man Media

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Dún Laoghaire,

Co. Dublin