The Digital campaign consisted of Organic Facebook and Instagram posts (content agreed via a prescheduled topical and relevant content calendar) and a paid Facebook and Instagram Advertising targeting a potential audience of thousands of people using a researched profile.
We measured all the activity that was generated by our online campaigns. We monitored traffic to website, Facebook and Instagram Likes, Facebook and Instagram post reach, leads generated and Cost Per Acquisition.
By measuring all of these elements we could ascertain what was working best and ultimately what was resulting in sales.
All aspects of the Digital Marketing campaigns were reported to Winterbrook and in turn they were communicative on the sales driven by the campaign.
Marketing is no longer about the stuff that you make, but about the stories you tell.
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