Down Syndrome Ireland (DSI) are a national voluntary organisation supporting people with Down syndrome and their families throughout the country. Ice Cream Fundays is an annual fundraising event hosted by DSI in collaboration with HB Hazelbrook Farm. All proceeds go towards supporting people with Down Syndrome and helping them to reach their full potential. Following successful campaigns from 2012 - 2016, Red Man Media were once again asked to design all the branding and marketing materials for HB Ice Cream Fundays 2017. The campaign was a great success and brought nationwide exposure for the organisation. It is always a great opportunity to work for a charitable cause and we look forward to continuing our relationship with DSI in the future.