Project

Sons+Fathers Campaign, Print Advertising, Promotional Materials

Client

Irish Hospice Foundation

Company Background

The Irish Hospice Foundation is a national charity dedicated to all matters relating to dying, death and bereavement in Ireland. Advert promoting the Irish Hospice Foundation's Sons and Fathers book

The Project

Sons+Fathers is a new book inspired by U2 lead singer Bono who donated tender drawings he made of his father towards the end of his life. Edited by Kathy Gilfillan, it sees some of the world’s best known men, including U2, Paul McCartney, Bill Clinton, Sting, Daniel Day-Lewis and many more, celebrating the unique relationship between son and father. The book is being sold worldwide to raise money for the Irish Hospice Foundation’ Nurses for Nightcare programme and Hospice Africa Uganda.

Services Provided

  • Advertising
  • Concept Design
  • Print Advertising

Design is so simple. That is why it is so complicated.



Paul Rand

Red Man Media


4 Adelaide Street,

Dún Laoghaire,

Co. Dublin

Ireland.