Branding and Digital Marketing

Heathfield

The goal of the campaign was simple – develop and implement a 360 degree marketing strategy to drive leads and awareness of the housing development

  • 4000%
    Leads

4000%

increase in leads through digital marketing strategy

  • 900%
    Footfall

900%

increase in footfall at launch weekend as a result of our Facebook marketing campaigns’

  • 76%
    Sales

76%

increase in sales due to our digital marketing


Objective

Drive sales of new homes through online and print deliverables.

Examples Heathfield website on a mobile phone, tablet and desktop computer

What you need to know

  • Campaign reach of 360,000+ people
  • 4000% increase in leads
  • 76% increase in sales
  • 900% increase in footfall at launch weekend

Approach

We were set the brief to re-design the branding for this new development in Dublin 11. Our team of designers, developers, digital marketers, project managers and consultants all worked in unison to develop a brand that reflected the freshness, vibrancy and effervescence of the development.

Four uses of the Heathfield logo on different coloured background

We created the new look and feel through all touch points – both on and off line – which included the logo print materials, signage, press ads and website. We ensured that the website was fully optimised for mobile visits, as research suggested this would be essential component to the marketing strategy. This proved to be the correct call – as over 80% of the leads came from a mobile device.

Four uses of the Heathfield logo on different coloured background

Once the branding and website phase was completed we launched the Facebook digital marketing campaign. This stage of the campaign consisted of setting up the page using original and eye-catching imagery, organic posts and paid advertising which involved using a balance of highly polished, responsive creative campaigns and intensive profiling of a highly targeted audience; which were researched by our experts in-house beforehand.

Client team

Coshon Two

Galvin Property & Finance

Kelly Walsh Property Advisors & Agents




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Services Provided

  • Content Marketing
  • Digital Marketing
  • Graphic Design
  • Facebook Ads Management
  • Community Managment

Social media is about people, not logos



Jay Baer

Red Man Media


4 Adelaide Street,

Dún Laoghaire,

Co. Dublin

Ireland.