Return on investment
conversion increase using dynamic landing pages
clicks a month using Google Adwords Pay Per Click campaign
All aspects of the Google PPC campaign were analysed and reported to Moore Cleaning Services.
Developed a system to dynamically manage landing page content ensuring consistency with the brand – a solution that removed obstacles to conversion for website visitors.
A highly targeted online campaign in Dublin only scheduled to run during office hours Monday to Friday.
Moore Cleaning had no previous online marketing strategy. Our research identified that all traffic going to the website was being driven to the same page, regardless of where it was coming from. This meant that the conversion rates for the business were not reaching their true potential.
Our design team created a dedicated landing page and website in order to maximise the conversion rate of the campaign. We identified the variables that change according to the visitor’s search parameters and ensured that the user was lead from the value proposition towards the call to action in clear and unambiguous steps.
Once the landing page and website was in place, we ran a Google Adwords campaign ensuring that key elements of what the services Moore Cleaning were offering were consistent with the ad groups and keywords being targeted.
In order to review the impact of our designed landing pages, we implemented A/B split testing that allowed dynamic landing pages to run side by side with Moore’s normal search campaign.
The landing pages were shown to deliver a significant increase in conversion rates. Subsequent tests were then conducted to further optimise the pages’ performance.
We measured all activity that was generated throughout this campaign. We monitored the average cost per click, the number of times the ads were viewed, what the click thorough rate was and how the ‘call to action’ button was performing. All aspects of the PPC campaign were reported to Moore Cleaning Services and in turn they were highly communicative on the sales driven by the campaign.
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