McGarrell Reilly

Stepaside Park

Red Man Media assisted McGarrell Reilly with Content Marketing, Digital Marketing, Graphic Design, Facebook Ads Management and Community Management for the Stepaside Park launch.


2 million+

Video impressions on Facebook



Website sessions

  • 80%
    houses sold


Houses sold on first launch

Our Approach

We were appointed by McGarrell Reilly Group to establish and build a digital presence for this housing development. This was to act as a pre-launch platform for the upcoming launch of new homes.

To promote Stepaside Park, we used a combination of Facebook advertising objectives that included, promoted posts using video sliders, lead generation campaigns, lookalike audience campaigns and carousel ads.

Examples of Stepaside Facebook Ad Campaigns on mobile screens

The Digital campaign consisted of Organic Facebook posts (content agreed via a prescheduled topical and relevant content calendar) and a paid Facebook Advertising targeting a potential audience of thousands of people using a researched profile.

We measured all the activity that was generated by our online campaigns. We monitored traffic to website, Facebook Likes, Facebook post reach, leads generated and Cost Per Acquisition.

By measuring all of these elements we could ascertain what was working best and ultimately what was resulting in sales.

All aspects of the Digital Marketing campaigns were reported to McGarrell Reilly Group and in turn they were communicative on the sales driven by the campaign.

By the end of the third month of the campaign we had reached over 713,000 people on Facebook and driven over 25,000 visitors to the Stepaside Park website.

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Services Provided

  • Content Marketing
  • Digital Marketing
  • Graphic Design
  • Facebook Ads Management
  • Community Managment

Social media is about people, not logos

Jay Baer

Red Man Media

4 Adelaide Street,

Dún Laoghaire,

Co. Dublin